Privacy Policy

Overview

WinBack Inc d/b/a BuyerExperience ("BuyerExperience," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit buyerexperience.io or use our revenue recovery platform and related services (collectively, the "Services").

Please read this policy carefully. If you do not agree with its terms, please discontinue use of the Services.

Information We Collect

Information you provide directly:

• Account registration details (name, email, company, job title)
• Billing and payment information
• Communications with our team (support requests, demo inquiries, feedback)
• Survey and interview responses submitted through the platform

Information collected automatically:

• Log data (IP address, browser type, pages visited, time spent)
• Device information (hardware model, operating system)
• Cookies and similar tracking technologies (see Cookies section below)
• Usage data related to your interactions with the Services

Information from third-party integrations:

When you connect BuyerExperience to third-party platforms, we may receive data from those integrations, including:

• CRM data from platforms such as Salesforce (deal records, contact information, opportunity data)
• Call and meeting data from platforms such as Gong (recordings, transcripts, metadata)
• Contact and enrichment data from platforms such as Clay
• Messaging data from platforms such as Slack

We process third-party integration data solely to provide the Services and in accordance with your instructions.

How We Use Your Information

We use the information we collect to:

• Provide, operate, and improve the Services
• Process transactions and send related communications
• Send technical notices, security alerts, and support messages
• Respond to inquiries and provide customer support
• Communicate about product updates, features, and events (with your consent where required)
• Analyze usage patterns to improve platform performance
• Comply with legal obligations
• Enforce our Terms of Service and other agreements
• Detect, prevent, and address fraud or security incidents

We do not sell your personal information or use it to train AI models without your explicit consent.

Information Sharing and Disclosure

We do not sell, rent, or trade your personal information. We may share your information in the following limited circumstances:

Service providers: We work with third-party vendors who assist us in operating the Services (hosting, analytics, payment processing, customer support). These providers access your data only as necessary to perform services on our behalf and are bound by confidentiality obligations.

Business transfers: If BuyerExperience is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you before your information becomes subject to a materially different privacy policy.

Legal requirements: We may disclose your information if required to do so by law, subpoena, or other legal process, or if we believe disclosure is necessary to protect the rights, property, or safety of BuyerExperience, our customers, or others.

With your consent: We may share your information for any other purpose with your explicit consent.

Enterprise Data Processing

For enterprise customers, the processing of personal data submitted to the Services is governed by BuyerExperience’s Data Processing Agreement (DPA). The DPA addresses data controller and processor responsibilities, sub-processor disclosures, data retention, and deletion obligations. To request a DPA, contact brian@buyerexperience.io.

BuyerExperience maintains SOC 2 Type 2 certification. For security documentation, visit our Security page or contact us directly.

Cookies and Tracking

We use cookies and similar technologies to operate the Services, understand usage patterns, and improve user experience. You may control cookie preferences through your browser settings. Note that disabling certain cookies may affect the functionality of the Services.

We do not use your data for cross-site advertising or sell data to advertising networks.

Data Retention

We retain your information for as long as your account is active or as needed to provide the Services. We may also retain information as necessary to comply with legal obligations, resolve disputes, and enforce our agreements. Upon account termination, we will delete or anonymize your data within a commercially reasonable timeframe, subject to our DPA terms for enterprise customers.

Data Security

BuyerExperience implements industry-standard technical and organizational measures to protect your information, including encryption in transit and at rest, access controls, and regular security assessments. We are SOC 2 Type 2 certified.

No method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information, subject to certain exceptions
• Portability: Request your data in a structured, machine-readable format
• Objection: Object to certain types of processing, including direct marketing
• Opt-out: Unsubscribe from marketing communications at any time via the unsubscribe link in our emails

To exercise any of these rights, contact us at brian@buyerexperience.io. We will respond within the timeframe required by applicable law.

California Residents (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect and how it is used, the right to delete your personal information, and the right to opt out of the sale of personal information. We do not sell personal information. To submit a CCPA request, contact us at brian@buyerexperience.io.

EEA, UK, and Swiss Residents (GDPR)

If you are located in the European Economic Area, United Kingdom, or Switzerland, BuyerExperience processes your personal data under the following legal bases: performance of a contract, compliance with legal obligations, legitimate interests, and consent where required. For enterprise customers, data processing is governed by our DPA, which includes Standard Contractual Clauses where applicable.

To exercise your GDPR rights or submit a complaint, contact us at brian@buyerexperience.io. You also have the right to lodge a complaint with your local supervisory authority.

International Data Transfers

The Services are hosted in the United States. If you access the Services from outside the United States, your information may be transferred to and processed in the United States. Where required, we implement appropriate safeguards for international transfers, including Standard Contractual Clauses.

Children’s Privacy

The Services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us and we will promptly delete it.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by updating the "Last Updated" date and, where appropriate, by notifying you via email or an in-product notice. Your continued use of the Services after any changes constitutes acceptance of the updated policy.

Contact Us

For questions, requests, or concerns regarding this Privacy Policy, please contact:

WinBack Inc d/b/a BuyerExperience
1621 Central Ave
Cheyenne, Wyoming 82001
Email: brian@buyerexperience.io